Sell the problem you solve, not the product
"To launch a successful business, means successfully solving problems." - Billionaire businessman Richard Branson
Ask yourself, what problem is YOUR business solving ? And this can change your entire perspective about how you market your business and how consumers feel about your business. For eg. You purchase Gatorade as a means to quench your thirst as well as restoring vital vitamins levels. The drink is a solution to feeling dehydrated and thirsty.
The same phenomenon can apply to services as well, a full-service interactive agency such as Viget solves the problem of unlimited risk by providing their expertise in building digital products, successfully mitigating risk for other not so experienced companies.
Therefore, the key is to reframe your company's features and benefits to problems and solutions. And the best way to do that is by knowing your customer.
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