Risk comes from not knowing what you're doing
RISK COMES FROM NOT KNOWING
An entrepreneur should always do his or her homework before making decisions. Risk taking is a big part of being an entrepreneur because you often need to make decisions that might not always make the most sense in the short term, but if it pans out in the long term, its a risk worth taking.
Everyone knows terminology like cost/benefit analysis and SWOT analysis, but that too has its limitations. You need to remember that those too are based on assumptions and are subject to error. Too many people knowing half of what they should, make risky decisions. A risk is worth it if you know what you're doing because half knowledge can break your business.
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