Product is Prime

Many people believe that what it takes to be a "successful startup" is a laptop and a guy in jeans who can build the next facebook. While that may be true, its essential to recognize the fact that the reason why facebook and UBER have been wildly successful is because they had a GREAT PRODUCT.

Everyone is so focused on marketing, sales and HR and everything else that doesn't matter as much as your product. Nobody denies that they too are vital to success, as long as you make sure that your product is not compromised. In a world where competition is not only on a national but international scale, only the best can survive.

Never over-promise and under-deliver. It can kill the biggest of businesses.

#CieraAdvisors #investmentbanking #venturecapital #corporatefinance #startups #product #marketing #sales #businesses