Focusing is about saying no

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Its about understanding what works best in a system than individually. Its about knowing when the total will be greater than the sum of parts. “ - Steve Jobs

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