Zero

The irony is that it is often easier to raise money or acquire other resources when you have zero revenue, zero customers, and zero traction than when you have a small amount. Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

When you’re at the bottom and just starting, the only way left is up. Don’t be afraid of zeroes, after all we’d all be at 9 without it.

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