Make It Last Forever

The only business model that lasts forever is one for which there is eternal demand. Take Coca Cola, it’s been here for over a 100 years and it’s going to be here 100 years from today, because they have figured out the business that can last forever. 

It doesn’t matter how old or how rich you are, Coca Cola is and can be bought by anyone who wishes to do so. If your customer base ages with you, you will eventually become obsolete and irrelevant. You need to do whatever it takes to be forever young, and you need to do it with pride.

It’s true, there can only be so many Coca Colas in the world, but what matters is the philosophy behind the idea, not the idea itself. If you want to create the next “forever” company, then do it. Because if you don’t, someone else definitely will.