With the recent boost in usage of IGTV, using this tool creatively can be extremely useful in the long run:

Product demonstrations. Video can be a good medium for showing how your products work. Just remember to be engaging while running through your product's features and specs. Testimonials should also not be overstated. People regularly check customer reviews before purchasing products. Consider using IGTV video to show who your customers are. Not only is it more credible than you telling them, but it can also get them to start imagining themselves using your products or services.
Provide business updates. In addition to sending out news releases, think about announcing your news through IGTV. Be careful not to overuse this, as too many company announcements may be viewed as self-serving.

Communicate your values. Customers become loyal to businesses they feel a personal connection to. IGTV is a great platform for showcasing the passion you have for your business and industry.

Lastly you can also showcase company culture. People want to know they're doing business with reputable organizations that have happy employees who want to help them. Get creative when creating videos that feature your people, office space or retail location.

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