Attract New Customers
Here are 7 steps to successfully attract new customers:
• Identify Your Ideal Client - Narrow down the focus of your ideal client and avoid making broad target market statements. Develop viable targeted strategies for clients.
• Discover Where Your Customer Lives - With your targeted customers in mind, identify those places where they are likely to be found (media, online, offline) and then create messages for them.
• Know Your Business Inside and Out - Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients.
• Position Yourself as the Answer - Give potential clients you come into contact with a good reason to try your services, like creating content via webinars, blog posts, and physically networking with people.
• Try Direct Response Marketing - Your best bet for reaching out and touching customers is to use tactics to encourage them to complete a specific action, such as opt into your email list.
• Build Partnerships - Teaming up with businesses that offer complementary services offers you the opportunity to take advantage of synergy.
• Follow Up - After your efforts to bring in business, always remember to close the loop and set follow up tasks. This will help your client base grow.
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