Target Market

Correctly identifying one’s target market is essential when starting out. You might think you’ve already done the work to define those people likely to buy what you’ve got to sell. However, early sales numbers should be the jumping off point you use to make necessary adjustments.

Having an outside point of view can be highly beneficial. Considering the fact that you know the ins and outs of your offering, it is unlikely that your perception will be the same as that of someone who isn’t as well versed. This fresh and unbiased opinion can often be a great place to build upon from.

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