Power of Word
While focusing on digital media and online marketing, it is at the same time, extremely important to not underestimate the power of human word interactions in the offline world. In the old days, that’s primarily how businesses grew, through word of mouth. People of a community help to spread the business’s name and even if you have an online business today, word of mouth strategies are a plenty.
Remember that even in digital marketing, it’s a person behind the screen. Participating in trade shows, conventions, and networking can be key to growing your business. An advantage of word of mouth is that when someone you’ve interacted with spreads the word about your business, the individual’s own credibility and trust is added to the statement and this psychologically plays a major role in forming a positive impression on potential customers.
Don’t forget how important face-to-face interaction is and how powerful it is to meet someone.
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