This is one of the cardinal mistakes that so many startups make. They come up with a name that they find amusing and witty in relation to their business, however they fail to realise what someone who’s never heard of the company might feel about the name. Whenever a potential customer comes across a new brand, the first image about the company is subconsciously formed based a lot on the company’s name and logo. Companies often realise a lot later that changing their name can have huge benefits in the long run.
In order to make sure that your name is an ideal fit, the best way is to run polling. Release market surveys and test it amongst focus groups. You can reach thousands of people with the click of a button and get their feedback. This unbiased opinion will definitely help to make the right choice when it comes to deciding a name.
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