As Mike Michalowicz puts it: The old, been-around-forever, profitless formula is: Sales-Expenses = Profit.
The new, Profit First Formula is: Sales-Profit = Expenses.
The math in both formulas is the same. Logically, nothing has changed. But Profit First speaks to human behavior-it accounts for the regular Joes of the world.
Spend less, spend wise.