Bottom Line

Valuations linked to the top-line are most addictive and tempting for any entrepreneur besides being considered as a short cut to glory. Many times, entrepreneurs succumb to securing contracts that are not viable simply because they believe that building a huge order book will make it easier for them to attract investors.

However, no business can ever survive without profits. Compromising the bottom line can be disastrous for any entrepreneur and the temptation to do so must be curtailed at all times.

Viability, Feasibility and Profitability are the three pillars of creating Sustainability, and an entrepreneur must build a business and operating model that checks all these three boxes.

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